Conflict: The Spin Pin is a fairly new product that you hear about only by word of mouth.
Strategy: Leverage the interesting, double helix shape of the pin to help people better recognize the product.
The Windy City Wind Tunnel
Where: Downtown Chicago
What: A wind tunnel placed on a busy sidewalk that when walked through will mess up women's hair. After reaching the end of the tunnel, there will be a Spin Pin photo booth to capture each women's reaction to her hair, and someone to hand her a Goody Spin Pin to quickly fix it. Along with the Spin Pin, there will be a message to download the Spinterest app to see her hair pictures, find different hairstyles to tryout, and a way to share any hair tips they may have with friends.
Pencils of Promise
Competition: One Show Young Ones
Challenge: Raise $1,000,000 in three months by targeting the Millennial generation.
Strategy: This generation has the highest unemployment rate to date, so instead of asking them for money, they are being asked to trade.
Pencils of Promise Video
Kraft: Jell-O Pudding
Agency: Concepted and produced while interning at Crispin Porter + Bogusky (CP+B).
Challenge: Create an online event to excite Jell-O's Facebook fans.
Strategy: Have a Jell-O Pudding speed-eating contest for professional speed eaters to be held online.
Conflict: Recliners are seen as a comfortable chair for men who tend to have a beer in one hand and a TV remote in the other.
Strategy: Inspire women to find styles and comfort in La-Z-Boy's recliners.
House of Blues
Challenge: Get people off of YouTube and into the House of Blues to see music live.
Strategy: Excite people about concerts by giving them opportunities to earn bragging rights from experiences they have with the House of Blues.
B&N: Nook Rental
Challenge: Give the Nook an edge over the Kindle.
Strategy: Create a library specifically for the Nook, where people can rent books instead of only having the option of buying them.
The Nook Book Rental will be added to airplane screens to entertain people throughout the flight. Fliers will have the opportunity to browse through the library of books, rent a book, and then continue reading the book later on their own Nook.
Search the books, rent a Nook Book, or see what is rented on a library card.
Search the Library
Find books to rent by searching a category or using the search bar.
Rent a Nook Book
After finding a book, a summary and reviews are provided.
Rent a Nook Book
The user then decides how many days they want to rent a book, is shown the rental price, and the is able to rent the book.
Your Library Card
Shows the books the user currently has checked out.
Random House Publishing
Challenge: Remind people that the book is always better than the movie.
Solution: Using movie-esque advertising, we're going to remind the audience where the stories began and get them excited about reading again.